If you turn down my offer, then this section is for you. It is certainly a harder way to do things, but don't let it put you off.

The key to creating your own product is to first think of an area of interest that you have, perhaps something that you love to do, or some experience that you have which you can package and offer to other similar minded people, that you can turn into a situation that brings you an income. You'll then need to have an idea of a product that has some uniquess to it. Remember we spoke about your USP in the last issue 

Is there a problem that many people face in this particular area, do you have a solution to it? If you do - and the idea has a unique USP, then it is time to go and check out Google.com

Type in the broadest search term for your market, so for example - if your area of interest is gardening, type gardening into Google and see how many websites come back. If there are MILLIONS AND MILLIONS then - it's a no go, as the market may well be saturated due to too many competing sites. If there are not so many competing pages, then you MAY be onto a winner.

If this is the case, go check out some forums related to your specialised area, sign up free to them and get involved in discussions, and don't be afraid to ask questions! Ask people what problems they face, and tell them you may have the solution.

The key is to basically ASK questions, to your target market.

They will be happy to help answer those questions, and may then go on and purchase your product.

You then have to create your product - Creating your product can be an exciting experience. You get the initial buzz of knowing you will be putting your work out to the world, and things can be rushed. Make sure that when creating your first product you provide REAL quality and value, as when you release a new product later on, sales may become easier. Tip number two is, do not try and do everything yourself! Try and "outsource" or hire people from companies such as Elance.com to write your content or eBook for you, so that you can spend your time adding that crucial value and quality to your product.

You then have to market your product - Marketing your product is by far the most important aspect of any successful venture. You must ensure that your marketing appeals to the most targeted area of people in your market. This simply means that if you have a product related to "winter vegetable gardening" you do not simply advertise in gardening forums, or magazines - try to delve deeper and source out related websites to advertise on. Methods of good marketing include:

• Good SEO
• Ezines/Newsletters
• Forums
• Audio/Video
• PPC Advertising
• Articles
• Blogs
• eBay
• Joint Ventures
• Strong Pre-Launch

You then have to test and improve conversions (sales) of your product - So, you have a product that sells, but you want more sales... this is where "testing" comes in. You simply have to tweak your website sales page - making slight changes, to see if it affects sales. For example you can change the headline or main image that people see, and find out if this makes any improvement to your conversion rates. If it does, then great, you keep this aspect, and try and tweak another area. If it does not work, then you simply revert back to the original.

This is basically how any product for sale online - is created and maintained. If it seems like a lot of work, then that's because it is! However - if all the sections above are done correctly, you could have a product that earns you an income for life!

So think before you leap!

However - remember the offer I gave you above, and seriously consider it - it could be the best decision you ever made...